Creating a profitable YouTube empire without appearing on camera is achievable with the right approach. As a dedicated content creator, I generate income through various channels, such as publishing on Amazon/Audible, writing for Medium and NewsBreak, developing digital products, and engaging in affiliate marketing. However, YouTube stands out as one of my most significant income sources.

You might think, "Kristen, are you a famous YouTuber?" and while that’s not the case—I truly dislike being in front of the camera! Traditional advice suggests building a personal brand by focusing on one channel where you are the face of your content. However, I have adopted a different method for YouTube.

Faceless Content Creation For context, I've launched numerous YouTube channels centered around topics that don’t require showing my face. These include niches such as:

• Fascinating and unusual facts
• Historical content
• Trivia
• Current events
• Product demonstrations
• Unboxing experiences
• Technical tutorials
• Documentaries
• Educational materials

Interestingly, you don't need to be a well-known influencer to establish a successful YouTube channel.

Real-World Case Studies While I won’t disclose my specific channels to avoid drawing unwanted attention, I can share examples that have inspired my approach.

1. History Bypass

   Launched less than four months ago, this channel boasts 344k subscribers and 112 short videos, each under 60 seconds, featuring intriguing facts about notable historical figures. Using images and stock footage with visual effects enhances the viewing experience. Social Blade estimates earnings between $15,400 and $246,000 monthly, though I suspect it's an overestimation due to the lower CPM of shorts.

2. Detormentis (Trivia)

   Established in 2017, this channel has 240k subscribers and 248 videos, primarily long-form quizzes. Each video serves as a multiple-choice trivia game, which can easily be created from templates. I’ve utilized Canva’s presentation feature to produce similar content, adding voiceovers for a polished finish.

3. TikTok Made Me Buy It

   This channel showcases faceless demonstrations of trendy Amazon products. While it appears to aggregate TikTok content (a practice I don’t endorse), the monetization strategy is clever, primarily relying on Amazon affiliate links. Social Blade estimates earnings from $188 to $3,000 monthly, but the true potential lies in the commissions from all products purchased via affiliate links within 24 hours.

My Unique YouTube Experience My journey into creating faceless YouTube videos began almost by accident. A few years back, I felt compelled to upload a single video, which received little attention initially. However, after a few months, it gained traction, leading to the monetization of my channel. This experiment has earned about $2,837, which is impressive for a quick project.

Rather than pursuing the typical path of becoming an influencer, I continued exploring faceless video concepts. After launching a second channel following a similar pattern, I found success once again. This prompted me to delve deeper into the realm of faceless channels, using tools like VidIQ to inform my content creation process based on data.

I appreciate VidIQ for its insights into keyword search volume and competition, facilitating a data-driven approach to video topics. With the help of AI tools like ChatGPT and Jasper AI, I can generate fresh video ideas and scripts based on trending data.

For instance, I can prompt ChatGPT to analyze popular video titles within a specific niche and suggest new ones that might perform better. This process opens up a world of possibilities for content creation.

Recording my own voiceovers with a basic microphone or outsourcing to narrators on platforms like Fiverr can streamline production. Tools like Canva offer an accessible way to create visual assets, while I typically utilize ScreenFlow for editing.

Final Thoughts on Scaling Having shared my strategies for leveraging AI in faceless YouTube video creation, I wish to emphasize the importance of patience. I upload a few videos to new channels and monitor their performance over several months before committing further resources. If a channel doesn’t show promise, I discontinue it and focus on those that do.

This approach allows for a diverse portfolio of channels, minimizing risk and maximizing potential. Given the unpredictable nature of YouTube, maintaining multiple channels provides stability against potential setbacks.

Content Strategy: Shorts vs. Long-Form When launching a new channel, I recommend creating both short and long-form videos. Shorts can quickly boost subscriber counts, aiding in reaching the threshold for monetization. However, long-form content is vital for accumulating watch time, as it generally has a higher CPM and longer-lasting viewer engagement.

I typically upload three long-form videos initially, followed by one or two shorts weekly for several months. After three months, I evaluate the channel's viability and decide whether to continue or discontinue it.

If you found this guide helpful, I would love to hear your thoughts or additional tips on growing a YouTube channel. Let's connect in the comments!

This article contains referral links for VidIQ and Jasper AI, tools I highly recommend for content creators. Should you decide to purchase a premium subscription, I may earn a small commission at no extra cost to you.